November 28, 2021
The CBS Post

THE VOICE OF CBS

Designing a New Path with Tabish Ahmed

One can see graphic designs at work all around them, on labels, packages, and billboards as well as the opening credits for films. Graphic designers in India help businesses communicate with consumers using imagery such as logos that can instantly bring a product to mind.

Although graphic designing might seem like an unconventional career choice, there are several lucrative career opportunities available for people interested in graphic designing, including but not limited to designing for print media, mobile device applications, websites, electronic publications, and videos. Design plays an important role in marketing, media, advertising, publicity, promotions, and communications for organizations in both the public and private sectors.  We have the prodigious example of Tabish, our fellow CBSite who is successfully pursuing a career in graphic designing, a couple of months after he started working with a student-run production house alongside one of his seniors, Shivansh Jindal. 

In Tabish’s words, “Commercial marketing projects had always been a part of our plan but little did we know that we’d be presented with an exhilarating opportunity so soon. For those of you who know Shivansh, his talent and interest in music is common knowledge. It was Shivansh’s cover of a song by the famous music composer duo Salim-Sulaiman on Instagram that marked the beginning of this journey.”

Salim-Sulaiman are renowned artists with over two decades of experience in the film industry. They have composed music for several blockbuster Bollywood films like Rab Ne Bana Di Jodi, Band Baaja Baaraat, and many more. After approaching them several times via text, Tabish and Shivansh were able to build a rapport with Salim Merchant, who in the words of Tabish is extremely humble and supportive. They began collaborating by suggesting reforms in the existing marketing and promotional activities for the artist’s songs.

Their first project included the creation of engaging filters to promote Salim-Sulaiman’s upcoming song. Although Tabish had previously worked in the social media marketing domain for multiple clients, he had limited experience with augmented reality media. However, he took it up because he strongly and rightly believes such opportunities don’t knock twice. Finally, after several sleepless nights spent learning and connecting with experienced strangers, Tabish delivered his best work.

Ever since he has brainstormed on multiple campaigns with Salim-Sulaiman and created engagement with hundreds of music enthusiasts. Conclusively Tabish remarks, “Credits are due to Shivansh for making this possible. This stint has exposed me to a new level of digital marketing while engaging with a follower base upwards of a million people.”

People like Tabish are a source of inspiration to everyone who wishes to pursue an unconventional career. There is no need to be afraid to think outside the box and he has rightly proven this to us all.

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